I had documented my proud achievement of leasing a shop.
A dream come true.
I had uploaded my photos from the first coat of paint on the walls, covering up the super mario green, through many indoor markets and dressmaking projects and Repair Cafe work. Two years work.
It was taken away in a moment, by AI who said I was a fake account.
My beautiful IG account gone.
Jump to April 2025
I had just listened to a podcast about growing your following on IG. They said to have free things available. Like a downloadable something. I was thinking; once a month I could offer a printable. I had a list of ideas. I was going to do extra work and give part of my work away for free to get a few more followers. OMG. I know. Sitting here now I can hardly believe I got so frustrated by social media that I forgot myself.
My friend called me and told me about an article she was writing about the freedom in leaving social media.
(That alien that wants us to forget that it has zero humanity as it assumes the authority to constantly feed us a calculated menu. Adding insult to injury, real humans assign authority to this brain dead, never sleeping, ever energised, unreal, surreal force.)
It was the discussion I really needed.
I did not want to spend precious moments making reels and setting up for perfect photographs. I hardly had time for the work.
I did want to be in a gallery, go to a makers' market. I did not want to give up my privacy for the times I needed to play, practice, fail, perfect my skills. I did not want to give social media hours of my week.
I wanted to design all the things, sew all the things, paint all the things.
We touched on achieving excellence in our chosen art form. Our need for a local community. Selling locally. Postage. Fast fashion. Fast anything. Charity work. Feeding people without a heart to be their friend. Clothing people without a heart to ask what they prefer. (I think we always have the best discussions.)
We asked : why did we seek to step into the personal space of strangers without the hand of friendship? Under the banner of helping? Under the banner of number of "followers"?
We are both very sensitive human beings. We feel times of isolation, loneliness, confusion about the world. Like you, I imagine, feel deeply sad for our fellow humans hurting every day. It is all connected.
What was working hours to grab the fleeting attention of a few followers, without that spark of possibility, the possibility of friendship, going to add to the lives of anyone? How was it going to improve the world? How was it going to improve our quality of work and the success of our business?
And it was challenging enough to find the time and the flow state to get our work done.
Social media was not building anything of high value. Nothing built on relationship. It had to go.
Our new plan: work to achieve excellence in things we design and create. Meet more people locally. Be in the mix. Be a friend. Be human.
Free from the brain pain over feeding the 24 hour cycle of social media.
Free.